April 23rd, 2008

hat

"Family food shop up '£15 a week'" — BBC News

I spotted this article headline over the BBC ticker this morning. Following recent discussions on IRC and elsewhere about innumeracy in BBC reporting and misleading reporting using graphs my eye was drawn to this headline with its unqualified assertion about family food spending. Before loading the article I had visions of some kind of statistical mean family who would be spending an additional £15 each week.
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Going on from here I feel I should complain directly to the BBC, but whilst I've gone through my thoughts in this article it's not entirely coherent or directed. Do you think I should send the BBC a link to this article, or get someone to revise it and turn it into a fairly coherent set of complaints to send to them?